Please use this identifier to cite or link to this item:
https://er.chdtu.edu.ua/handle/ChSTU/249
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Кузебна, Владислава Валеріївна | - |
dc.contributor.author | Зозуля, Олена Володимирівна | - |
dc.date.accessioned | 2019-04-28T17:13:29Z | - |
dc.date.available | 2019-04-28T17:13:29Z | - |
dc.date.issued | 2018-06 | - |
dc.identifier.issn | 2413-1032 | - |
dc.identifier.uri | http://er.chdtu.edu.ua/handle/ChSTU/249 | - |
dc.description.abstract | The study outlines the sphere of internet communication and its current target - texts of advertisements. The key aspect of the paper revolves around communication strategies of advertising through the language of the texts of advertisements. | uk_UA |
dc.language.iso | other | uk_UA |
dc.publisher | World Science Multidisciplinary Scientific Edition | uk_UA |
dc.subject | internet communication | uk_UA |
dc.subject | internet discourse | uk_UA |
dc.subject | advertising technology | uk_UA |
dc.subject | social media | uk_UA |
dc.subject | media resources | uk_UA |
dc.subject | texts of advertisements | uk_UA |
dc.title | Лексичні особливості віртуальних рекламних текстів (на матеріалі реклами всесвітньо відомих брендів | uk_UA |
dc.type | Article | uk_UA |
dc.citation.volume | 8 | uk_UA |
dc.citation.issue | 6 | uk_UA |
dc.citation.spage | 25 | uk_UA |
dc.citation.epage | 31 | uk_UA |
Appears in Collections: | Наукові публікації викладачів (ФГТ) |
Files in This Item:
File | Description | Size | Format | |
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Kuzebna_Zozulia.docx | 73.24 kB | Microsoft Word XML | View/Open |
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