Застосування процесів абстрагування в дизайн-проєктуванні

Abstract

В роботі здійснено аналіз можливостей застосування процесів абстрагування в дизайн-освітньому процесі, в дизайн-графіці творення образу. Інноваційним засобом оновлення дизайн-освітнього процесу є активація дизайн-мислення. Як синтез фантазії, логіки і розрахунків автора, дизайн-мислення є не тільки найуспішнішою світовою методикою створення інновацій, а і здатне підштовхувати творчу особистість до абстрагування, до створення творчого продукту. Викликало зацікавленість дослідити процес напрацювання абстрактних концепцій та можливостей їх впровадження в навчальний процес образного творення, в процесах дизайн-проєктування.

Introduction The importance of innovative renewal in the design-educational process is undeniable, as in any sphere of modern life, if a person, institution, etc. wants to achieve better results in their activities. In Design-projection, such a step is the activation of design thinking. As a synthesis of imagination, logic and calculations of the author, design thinking is the most successful global method of creating innovations, which is actively used in the work of such companies as Facebook, Google, Apple, etc. An equally important factor today is a wide array of information space, in which the development of design-educational space is constantly connected with the growth of directions of information communication. And if we consider abstraction as a method of communicative knowledge of the world, then its wide use in artistic creativity is fully justified. The purpose of the work is the study of abstract concepts and the possibilities of their implementation in the educational process of creation, in the design-projection processes. The main part A conceptual understanding of the system of modern higher design education cannot do without providing higher education students with knowledge on the psychology of creativity. The educational content of the master's degree training of Design at the Cherkasy State Technological University (ChSTU), who are pursuing a higher education under the "Design and Visual Culture" program, includes the study discipline Methodological Foundations of Design Education (hereinafter MODO). A separate section of MODO introduces students to general signs of creative thinking of an individual, imaginative creativity. Typing and artistic abstraction tasks are practiced at seminar classes. Scientists, philosophers, and mathematicians were engaged in the development of methods of stimulating individual creativity even before our era. A sensuously - concretely expression of the author's individuality is an artistic image created by him, which summarizes the essential features of specific objects highlighted by him (the author) as a certain meaningful complex. The author finds something common among a bunch of signs, typifies. Rejecting the random, inconsequential, a creative personality strives for knowledge of the necessary-important, understandable, that is, it abstracts. It is this mental operation, as a synthesis of the conscious and the unconscious, that is a defining feature of the activity of a creative personality, summarizing the process of creative abstraction. The following operations are the main levers of influence on the formatting of an artistic image: • abstraction as a basis for achieving figurative expressiveness; • typification - a tool of abstraction; • techniques of abstraction – metaphor, transformation, stylization, hyperbole, grotesque, etc. Despite the fact that the use of abstract concepts can make it difficult to understand the idea of visualizing a particular thematic direction, abstraction can expand the space for experiments and activate the author's creative potential. Visual communication, solving the communication task as a means of conveying visual information, involves the use of images, fonts, signs, videos, etc., and the aesthetic presentation of communication, the aesthetics of the author's taste is manifested with the help of known of means of visual creation: shape, color, texture, compositional coordination of space, typography. Another important factor regarding the need to use abstract concepts in the designer's work is the frenzied flow of visual information from which one must choose the main thing. Multimedia design comes to the rescue. A master's student in the "Design" specialty, carrying out her pedagogical practice (as part of learning the educational discipline of MODO) in the group of students of the third year of the educational program "Graphic Design" from the educational discipline "Font art" made an animation in 2D font composition. Using the example of her own poster: "Language-Weapons" (author Yevgenia Babchenko), using the Adobe After Effects program, the student animated the composition. The illusion of moving images stimulated students' creative thinking and imagination, encouraged abstraction, contributed to a more effective understanding of the types of calligraphy, as well as the development of their digital literacy. Master's student Nechai Maria used conceptual abstraction quite interestingly and aesthetically expressively in her thesis. Focusing the viewer's attention on important, essential aspects, the student offered a series of postcards under the motto: "The light of our life." The space of the postcard, which should be organized by the collage, should consist of two parts, one of which is summarized by the term "light", the second by the phrase "our life". The effectiveness of visual disclosure of the topic when using conceptual abstraction is significantly increased if visual communications are supplemented by another type of art - literary. Conclusions 1. The creative individuality of the author (artist, designer) is manifested in the ability to create an artistic image, and the process of abstraction is the basis for achieving the expressiveness of this image. 2. The frenetic flow of visual information today makes it necessary to ignore insignificant and secondary features of objects and phenomena, to highlight the main ones, which fully justifies the application of abstraction processes. 3. The process of abstracting the personality, activating design-thinking, is a necessary component of design-projection.