Please use this identifier to cite or link to this item: http://er.chdtu.edu.ua/handle/ChSTU/758
Title: FACTORS OF SUCCESSFUL IMAGE CONSTRUCTION IN THE UKRAINIAN AND POLISH INFORMATION SPACE
Authors: Пчелінцева, Олена Едуардівна
Ісаєнко, Тетяна Василівна
Issue Date: 2019
Publisher: Wizerunek/Image
Abstract: The image exists in the perception of the surrounding people, and the public person, as a rule, constructs it consciously. When constructing the image, the following spheres should be involved: 1) social indicators (level of education and culture, social and financial status, etc.), 2) com¬pliance with current aesthetic standards (ideas about the right propor¬tions, facial features, gender differences, etc.), 3) the degree of personal charm, charisma. The ideal image lies at the intersection of these three spheres. The third sphere is the most effective for correction. It is the type of personality being demonstrated, which is convenient to analyze by three vectors: dominant (reserved, closed) & submissive (gentle, friendly); „parental" & „childish"; „male" & „female".
URI: http://er.chdtu.edu.ua/handle/ChSTU/758
First Page: 47
End Page: 48
Appears in Collections:Наукові публікації викладачів (ФГТ)

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