Please use this identifier to cite or link to this item:
Title: Current State and Prospects of the Development of Lviv Region Balneological Resorts
Other Titles: Сучасний стан та перспективи розвитку бальнеологічних курортів Львівської області
Authors: Старинець, Олена Анатоліївна
Keywords: balneological resorts;tourist infrastructure;health resort industry
Issue Date: 2015
Publisher: Збірник наукових праць Черкаського державного технологічного університету. Серія: Економічні науки
Abstract: The paper considers theoretical approaches to determining the nature and content of the concept of service. It is shown that in the conditions of development of market relations there is a shift of attention of the enterprises in questions of production maximization to the formation of its high quality service support, which is considered as a determining factor of its effective market activity. The general methodological approach to the establishment of the concept of «service provision», based on the principles of marketing and logistics integration, is suggested.
ISSN: 2306-4420
DOI: 10.24025/2306-4420.1.39.2015.84418
Volume: 2
Issue: 40
First Page: 58
End Page: 64
Appears in Collections:Наукові публікації викладачів (ФХТСО)

Files in This Item:
File Description SizeFormat 
88088-185889-1-SM.doc126.5 kBMicrosoft WordView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.