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Authors: Даценко, Вікторія Станіславівна
Keywords: мода;эстетика;социализация;ценность;культура;fashion;socialization;values;culture;aesthetics
Issue Date: 2016
Publisher: SCIENTIFIC LETTERS OF ACADEMIC SOCIETY OF MICHAL BALUDANSKY, ISSN 1338-9432, Volume 4, № 2/2016, Kosice, Slovakia, С.15-18.
Abstract: Формированию эстетической культуры принадлежит ведущая роль в социальном воспроизводстве человека. Жизнь человека и общества разнообразная и все ее процессы подчинены законам целесообразности и социализации. Основными тенденциями расширения содержания эстетической мотивации человека есть ценности, связанные с «самоактуализацией, саморазвитием личности». Среди эстетических способов социализации человека можно выделить моду.
Value of esthetic development of the personality grows during transitional eras which demand from the person of creativity and spiritual forces. Before society and science there is a set of tasks, main among which - to bring up the creative person and to satisfy esthetic needs of people. Formation of esthetic culture possesses the leading role in social reproduction of the person. The main value and the capital of modern society is the person who is able to find and acquire new knowledge and to make non-standard decisions. Thanks to relaxedness of the person in the judgments also the esthetic component in perception of cultural phenomena changes. Human activity has to be implemented as activity reasonable, conscious and purposeful. The person tries to create the own vital world. Human life and societies various and all its processes are subordinated to laws of expediency and socialization. New esthetic needs of the personality and mechanisms of manifestation esthetic were created. Display of the esthetic is carried out in the form of an estimated image. The values connected with "self-updating, self-development of the personality" are the main tendencies of extension of the content of esthetic motivation of the person. Valuable orientations define behavior of the person. The social environment forms valuable orientations and systems of values. Cultural value of object is connected with his individual person. And therefore the reality has to be considered always from special and individual. The reality connected with values forms the benefits. The culture is set of the benefits. Therefore also the philosophy has to begin with the cultural benefits to open in them values. In social life of people - not only a nature product, but also the creator of culture. Neokantianstvo of Baden school made values the main philosophical category with which all philosophical picture of the world is removed. Norms and values become social factors when are carried out. They are an integral part of public life. The personality is also a product of society, and creates herself from herself. The personality is the main subject of historical process. The subject has freedom in the esthetic relations within cultural life of the personality. Matitsin A. says that characteristic feature of fast development of society is the need for novelty. All system of the sensual, emotional world of the person, is aestheticized. Esthetic is a regulator of practical activities of the person. The person through the esthetic shows the emotional and valuable attitude to the world. The need for the analysis esthetic becomes essential. Special relevance is gained by social aspect of understanding esthetic. B. Tolkott considers that it is impossible to join esthetic orientations simply, they should be created independently, to create in itself. In the field of esthetic researches new problems - an imidzheologiya, the theory of communications, design, fashion entered. The esthetics acts as the theory of sensual self-affirmation of the person. The highest manifestation of social activity is creativity and it is creatively possible to belong to all kinds of activity.It is possible to distinguish fashion from esthetic ways of socialization of the person. The aspiration of the person to be allocated in crowd (the social status) and at the same time to remain in it (psychological aspect) is known long ago and, according to scientists, was and remains a driving force in development of fashion. In scientific literature this phenomenon is described as search of "individual style". Fashion in the broadest sense of the word call existing during a certain period and the relation, conventional at this stage, to external forms of culture. Fashion - a product cultural and symbolical. Our purpose - research of social nature of fashion. The discourse about fashion got into various spheres of scientific thought and gained interdisciplinary character. French tell "En vogue": the little fashionable is fashionable. It means fashion and the movement of waves. Take-off and falling of fashionable changes are plastically displayed in this word. Each fashionable cycle can be broken into phases: emergence of the original, model; recognition of their fashionable relevance in narrow circles; distribution of the cheap option adapted for interests of broad masses; glut; fading of interest or complete elimination of goods. Fashionable cycles of fashionable subjects happen different. Novelty - a component of fashion which is highly appreciated. Changes and novelty is the two qualities characterizing fashion. The content of fashion constantly changes, but the fashion as a form remains invariable in the fashionable capitals of the world. The fashion is a way of a demonstation of prosperity. Fashion modern. To be fashionable - means to correspond to this timepoint. Herbert Spencer considered that the main function of fashion consists in social control. The fashion represents a symbol of a social status and the status. Joanna Finkelstein notes that fashion - the many-sided social and psychological mechanism which has no concrete origin. According to Aubree Kennon, the fashion is the integral component of social interaction of people. Disputes on, whether are fashion art or not, actual presently. But the fashion corresponds to those parameters which sociologists developed for art. As well as art, fashion has social character, a social basis and exists in a social context. It can't be interpreted out of a social context. The fashion stilizirut the person. The fashion as a cultural symbol becomes tangible in the course of personification. Magnificent lifestyle is associated with fashion. The fashion is a powerful factor of formation of taste. It affects perception with us fine. The person, adapting to world around perceives fashion, but at the same time and by means of this fashion, seeks to differ from the people surrounding it. The person follows another and at the same time seeks to carry out in this form of following own self-stylization, the vision of himself. Today the fashion is a part of cultural globalization. The fashion continuously develops and therefore for its requirements new materials are required. The fashion combines fibers and meanings, fabrics and symbols - all this exists together. Hipness for the consumer is an aspiration to new images and fashions. The fashion as that will always be something transcendental. Identity is shown in a choice and a combination of separate fashionable components. It expresses all lifestyle of society, each person is compelled to obey it voluntary and with delight or is passive and thoughtless, the fashion keeps in leading strings and that and others. It became part of culture of everyday life and is an illustration of our life.
ISSN: 1338-9432
Volume: Volume 4
Issue: 2\2016
First Page: 15
End Page: 18
Appears in Collections:Наукові публікації викладачів (ФГТ)

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